We started to research the biggest complaints down to the smallest issues. This meant there was a big gap between what men want and what is currently offered. We have pointed out previously that only 10% of men are satisfied with their underwear. Professionally, Billy had been a C level executive at a number of consumer products businesses and he decided it was time to build a team to conquer what must be a comfort problem for most men. We are not talking about a steam room where you want it. Living in Arizona added to the challenge as it is hot most of the year and the polyester boxer briefs felt like a steam room all day. As many of you know, when the middle gets a little softer and the legs gain a bit of girth, the most popular underwear brands don’t feel as comfortable any longer. This was a new problem for Billy, as he had been doing Ironman triathlons and distance events for a number of years and he liked to keep a less than ideal diet. The idea for UnderGents really came from our founder, Billy, as he started having trouble getting comfortable after he stopped racing marathons and triathlons and started to gain a few (he might say more than a few) extra pounds. We love talking with current and potential customers about our story and what is important to our UnderGents mission, so we wanted to share a bit today, since we don’t have the chance to meet everyone that might be curious about UnderGents. Since launching UnderGents we are often asked who, what, when, and why questions.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |